MetroMed Health — Website Privacy Policy

Nov 8, 2026 · @Gloria

Effective date: October 8, 2026

MetroMed Health ("MetroMed," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit metromedhealth.com (the "Website"), contact us, book an appointment, sign up for text messages or emails, or follow us on social media.

MetroMed Health is a cash-pay medical practice in Memphis, Tennessee, offering hormone optimization, weight loss, peptide therapy, IV therapy, medical aesthetics, and primary care, in person and by telehealth.

This policy covers the Website and our online communications. Medical information we create or receive while caring for you as a patient is protected health information (PHI) under HIPAA. How we use and protect PHI is described in our separate Notice of Privacy Practices, which is available at our offices and on request. If this policy and the Notice of Privacy Practices conflict for PHI, the Notice of Privacy Practices controls.

Information we collect

Information you give us. When you fill out a form, book an appointment, request a consultation, call, email, text, or sign up for our list, we may collect:

• Name, email address, phone number, mailing address, and date of birth

• Preferred language (English or Spanish) and preferred location (Bartlett, Memphis, or telehealth)

• The services you are interested in and any health information you choose to share in a form or message

• Payment information, which is processed by our third-party payment processor; we do not store full card numbers on the Website

Information collected automatically. When you visit the Website, we and our service providers may collect your IP address, browser and device type, pages viewed, time on site, referring website, and general location (city or state). We collect this through cookies and similar tools, described below.

Information from others. We may receive information from scheduling, patient portal, payment, review, and marketing platforms we use, from referral partners, and from social media platforms when you interact with our pages.

How we use information

We use the information we collect to:

• Schedule, confirm, and remind you of appointments

• Respond to your questions and requests

• Provide and coordinate your care, including telehealth visits

• Process payments and send receipts

• Send service updates, educational content, and offers you have agreed to receive

• Operate, secure, and improve the Website

• Understand which pages and content are most useful

• Comply with the law, including medical recordkeeping and licensing rules

Health information

Once you become a patient, your medical records, lab results, prescriptions, and visit notes are protected under HIPAA and handled as described in our Notice of Privacy Practices.

Please do not send detailed medical information through the Website's general contact form, public social media comments, or direct messages. Use our patient portal or call us at 901-453-5161 instead.

We do not use health information you share with us to target advertising, and we do not sell health information.

Cookies and analytics

The Website uses cookies and similar technologies to keep it working, remember your preferences, and measure traffic. We use Google Analytics to understand how visitors use the Website.

These tools collect information such as pages visited, buttons clicked, and device and browser details. We configure them so they do not receive health information, intake answers, or appointment details, and we do not place them on patient portal, booking, or intake pages.

You can block or delete cookies in your browser settings. Some parts of the Website may not work properly if you do. To opt out of Google Analytics, you can use Google's browser opt-out add-on.

We do not use advertising pixels, such as the Meta Pixel, on the Website. If we add one in the future, we will update this policy first.

Your browser may send a "Do Not Track" signal. Because there is no common standard for these signals, the Website does not currently respond to them.

Text messages (SMS) and email

SMS text messaging. MetroMed Health offers text messages for appointment reminders, scheduling, account and care updates, and, if you choose, promotions and educational content. By providing your mobile number and opting in (for example, by checking a consent box on our website or intake forms, or texting a keyword to our number), you agree to the following:

• Consent. You are consenting to receive text messages from MetroMed Health at the mobile number you provided. Consent is not a condition of purchasing any goods or services.

• No sharing for marketing. Your mobile number and personal information will not be shared with third parties or affiliates for their marketing or promotional purposes. Text messaging opt-in data and consent are excluded from all other sharing described in this policy and will not be shared with any third parties.

• Message frequency. Message frequency varies. Messages may be recurring, and how many you receive depends on your appointments and the programs you sign up for.

• Opt out. Reply STOP (or END, CANCEL, UNSUBSCRIBE, or QUIT) at any time to stop receiving messages. You will receive one final message confirming you have been unsubscribed. Para mensajes en español, responda ALTO para cancelar.

• Help. Reply HELP for more information, or call us at 901-453-5161.

• Rates. Message and data rates may apply, depending on your mobile carrier and plan.

We send text messages through our messaging providers, Ooma and Heymarket. Carriers are not liable for delayed or undelivered messages.

Email. You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email. We will still send emails needed for your care or account, such as appointment confirmations and receipts.

How we share information

We do not sell your personal information, and we do not share it for third-party advertising.

We share information only as needed to run our practice:

• Service providers that help us operate, such as website hosting, scheduling, electronic health records and patient portal, payment processing, labs, pharmacies, texting platforms (Ooma and Heymarket), email platforms, and analytics. They may use the information only to provide services to us. Those that handle PHI sign business associate agreements as HIPAA requires.

• Your care team, such as labs, pharmacies, and other providers involved in your treatment, as described in our Notice of Privacy Practices.

• Legal reasons, when required by law, subpoena, or court order, or to protect the safety of patients, staff, or the public.

• Business changes, if MetroMed Health is involved in a merger, partnership, sale, or similar transaction, subject to this policy and applicable law.

• With your permission, for any other purpose you approve.

Analytics partners. Google receives Website activity data through Google Analytics, as described in Cookies and analytics. It does not receive health information.

As stated above, SMS opt-in data and consent are never shared with third parties.

Security and retention

We use administrative, technical, and physical safeguards to protect your information, including encrypted connections (HTTPS) on the Website and HIPAA-compliant systems for patient records. No website or online transmission is 100% secure, so we cannot guarantee absolute security.

We keep personal information only as long as needed for the purposes in this policy. Medical records are kept for the periods required by Tennessee law and the laws of the other states where we treat patients. Marketing contact information is kept until you unsubscribe or ask us to delete it.

Your rights and choices

You may ask us to:

• Tell you what personal information we have about you

• Correct information that is wrong

• Delete information we are not required to keep

• Stop sending you marketing texts or emails

• Withdraw any consent you gave us

To make a request, email us or call 901-453-5161. We may need to verify your identity before we respond. We will not treat you differently for using these rights.

Patients: your rights to access, amend, and get an accounting of your medical records are explained in our Notice of Privacy Practices.

State privacy rights. Because we see patients in several states by telehealth, residents of some states may have additional rights under their state's privacy or consumer health data laws, including the right to know, access, delete, or appeal a decision about their data. We will honor these rights as required by the law of your state. If we deny your request, you may appeal by replying to our decision, and we will respond within the time your state law requires.

Other important information

Children. The Website is not intended for children under 13, and we do not knowingly collect personal information from them online. Care for minors is arranged with a parent or guardian.

Links and social media. The Website may link to other sites and to our YouTube, Instagram, Facebook, and TikTok pages. Those platforms have their own privacy policies, and anything you post publicly there can be seen by others.

Changes to this policy. We may update this policy from time to time. We will post the new version here with a new effective date. Major changes affecting text messaging will be communicated as required by carrier rules.

Contact us.

MetroMed Health Bartlett Office: 3225 Kirby Whitten Rd, STE 102, Bartlett, TN 38134 Memphis Office: 3030 Covington Pike, STE 270, Memphis, TN 38128 Phone: 901-453-5161 Email: customer@metromedhealth.com Website: metromedhealth.com